Spain has firmly established itself as Europe’s leader in branded residences, with more than 2,000 units already on the market and many more in the pipeline, according to a new report.
According to data from the Branded Residences Monitor, the country now counts 2,041 branded residential and tourist properties, putting it ahead in southern Europe alongside Portugal. Between them, the two countries boast more than 4,000 units valued at €5.2 billion.
Marbella and Madrid set the pace
The Costa del Sol accounts for around 62% of Spain’s stock, driven by its climate, international profile, and premium tourism appeal. Marbella, in particular, has attracted names such as Fendi, Dolce & Gabbana, Karl Lagerfeld and W Hotels.
Madrid is also carving out a position with projects like Mandarin Oriental Residences in the upmarket Salamanca district and Banyan Tree Residences in Chamberí, offering an urban twist on this global trend.
Redefining luxury
“Clients are no longer just buying square metres and location: they want experiences, services, and a brand to back their investment,” explains Felipe Reuse, managing director of Property Partners Spain.
These residences combine the privacy of a home with the services of a five-star hotel, from concierge and spa facilities to security and fine dining.
Market momentum
The report highlights that the average value of branded residences under development has risen by 58.77% compared to completed projects, underlining the strength of the market. By 2027, an additional 1,200 units are expected to be added, with the Balearic Islands tipped to see the most expansion.
